Marissa Mayer Ė appointed last year as President and CEO of Yahoo - received a lot of press coverage following her decision/ultimatum to come and work in the office or work for another company. The announcement provoked a debate on productivity and the merits or otherwise of working from home. From where I sat (in my office, at home of course) the discussion that followed mostly missed the more central issues of trust and indirect or intrinsic benefits.

I should declare that I am fortunate enough to enjoy the best of both worlds; an employer that trusts me to work at home as much as I want, and still generous enough to provide me with an office when I prefer (or when itís half term, when the travelling is easier and the noise levels at home increase). This isnít just an arrangement that significantly aids my productivity, itís one I value strongly and see as a key benefit of working for Moog. So a couple of days a week I substitute most of the two and a half hours I would spend commuting for more time working, and benefit from a bit more sleep, and quite a lot less money spent on petrol.

As a reward person, Iíve always been an advocate for giving people what they value, if you can, rather than what you want them to have. To that end, Iíve argued for Ďlight touchí regulation on areas like job titles, working from home and dress code, and that we all end up better off sanctioning the occasional abuse by the minority rather than letting this fear of abuse define what we give.

Itís a philosophy that has more than once got me into trouble. I set up a switch to a smart casual dress code with one former employer who had a sizable call centre where it was proving difficult to find and then keep staff. I reasoned that a causal dress policy might make jobs there a little more appealing and a little less costly. It led to an email from the CEO that you could see had been typed with such venom the keyboard must have sunk about an inch into the desk. I was to be held personally responsible for the decline in productivity that was now inevitable, as well as the lost customers he thought would recoil at the sight of men in M&S chinos and polo shirts. I suppose I didnít help by replying and speculating how much more successful Richard Branson or Bill Gates could have been had they invested in a tie. Bransonís take on the changes at Yahoo were pretty clear Ė you have to trust your staff.

Googleís CFO Patrick Pichette talks about there being ďsomething magical about sharing mealsĒ but for me thereís something difficult to swallow in Googleís anti-telecommuting stance given their products, and it makes me wonder if itís really just about money and control. Alexandra Shulman, British editor of Vogue, laid out a defence of Meyerís actions, but itís worth noting how in the last two paragraphs it all comes down to her desire for her team to be accessible on her terms, as and when she wants them to be.

And what about the money? Well, itís worth heeding what happened to Robert Propst, the man who designed the first work cubicles for Herman Miller. His Action Office designs aimed to increase efficiency, privacy, and create a better work environment. It didnít take long for some companies to see that his designs could be modified to fit many more employees into the smallest possible space. It had the opposite effect to what Propst had intended, and he later described cubicle-based workplaces as a ďmonolithic insanityĒ. Clearly the relationship between proximity and productivity needs to be explored with care.

Alan Measures is Global Director of Reward at Moog Inc, a worldwide designer, manufacturer, and integrator of precision control components and systems. He has over 20 years of reward experience from a variety of industries, and has worked for Boots The Chemists, Zurich Financial Services/Allied Dunbar, Bass Brewers, Hewitt Associates, Prudential and Marathon Oil.

Alan holds a B.Sc. degree in economics from the University of Wales. A member of the Chartered Institute of Personnel & Development (CIPD), he spent 8 years as a tutor on CIPD reward courses and is a member of the CIPD Reward Forum.

In his spare time Alan endures a life long affiliation to West Ham United, while his family and neighbours endure his passion for playing the guitar and the mistaken belief that volume is a substitute for talent.

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