The Problem

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Unknown Brand In Process of Change

An unknown brand having grown through mergers and acquisitions.

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Massive Requirement at Short Notice

The number of internal transfers to this new office was much lower than expected, which meant circa 400 people would need to be recruited and trained within a 9 month period.

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Required Support & Delivery

Needed a partner who would understand the culture they were trying to create whilst meeting the aggressive deadlines and building brand development, sourcing, selection and on boarding.

The Solution

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Updated Candidate Journey

RM designed a campaign specific Employee Value Proposition (EVP), which we used to create every aspect of the candidate journey.

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Market Insight

We provided market insight data to help benchmark the job descriptions, salary banding and benefits packages against the local competition.

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Media Implementation

We created and implemented all media content and collateral.

It is vital for us to know that we are recruiting the very best people into Towergate to help us build the business. The team at RM has contributed to us launching on time and we are delighted with the quality and quantity of people that are joining us. Neil Galjaard, Towergate Manchester office CEO

The Results

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Successful Delivery

We successfully designed, implemented and delivered the recruitment project to budget and within timescale with flexible and agile solutions to meet challenging business demands.

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Massive Application Rate

Over a period of 9 months we generated 4,945 applications, assessed 900 candidates, and offered over 450 candidates achieving an offer acceptance rate of 90%.

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Candidate Delivery

Secured 420 placements for Towergate from customer service agents to executive teams.

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