The Problem

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Quick & Specialist Requirement

A team of circa 30 protection specialists would need to be hired and complete induction within 3 months to ensure the existing customers didn't see a drop in service.

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Lack of Support

Needed a partner who would become embedded in the project team and understand the culture they were trying to create.

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Challenging Recruitment Market

The local area created challenges in recruiting for a niche talent, with a slim candidate pool.

The Solution

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Targeted Campaign Design

RM designed a campaign specific Employer Value Proposition which was used to create every aspect of the candidate journey.

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Market Insight

RM provided market insight data which helped identify where the trained experienced candidates would be, and how to strategically target them.

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Re-Design Role Profiles

RM also used this information to re-design the role profiles and benchmarking activities with HR and the Sales Director.

After an initial meeting with the RM team, roles and responsibilities for the project were agreed as well as service level agreements. A major source of success for this project were the open lines of communication as well as the timely response from all parties. This was a clear driver to the successful delivery of recruitment. Special mention would have to go to the RM Project Manager for the way she controlled the operational work streams. Sandy Gilfillan, Head of Remote Sales Distribution

The Results

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Delivered Under Budget & Ahead of Schedule

Successfully designed, implemented and delivered the recruitment project under budget and a month ahead of schedule.

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Excellent Numbers of Applications

Over a period of 3 months RM generated 380 applications.

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High Acceptance Rate

Achieved an offer acceptance rate of 98%.

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